Social responsibility
We approach social projects the same way as commercial ones: systematically, long-term, and with a strong focus on real functionality.
We approach social projects the same way as commercial ones: systematically, long-term, and with a strong focus on real functionality. Most often, we help through technology, automation, online communication and marketing, but also financially or directly in the field.
Digital support for the Nitra ice-swimming community
For 4 years, we have been supporting the civic association Ľadové medvede spod Zobora. It’s an active community with over 70 members. We provide complete digital support free of charge — from design, development and operation of the website, through registration and organizational software, to technical support, social media management and creative production.
The goal is simple: remove technical and administrative burden so the community can fully focus on people and activities.
Environmental and community projects
In the past, through a non-profit organization we also worked on environmental and community projects, mainly in the Orava region. On a single day, 5,094 children joined river cleanups and we collected 2,732 bags of waste. In Bobrov we restored a historic cherry orchard and planted 100 cherry trees, 80 of which took root.
These projects were created together with schools, volunteers and local communities — with a direct impact in the field.
Public health support
Our activities also included long-term support of public health. Through Adbird.sk we co-organized mobile blood donations in direct cooperation with the National Transfusion Service. Over four years, more than 1,000 donors participated and a tradition was created that other organizations continued.
Today we also include mental health. We are currently deploying a mobile anti-stress point used directly in the field, linked to a public fundraiser for concrete socially beneficial activities.
Art
Our activities also included long-term support of public health. Through Adbird.sk we co-organized mobile blood donations in direct cooperation with the National Transfusion Service. Over four years, more than 1,000 donors participated and a tradition was created that other organizations continued.
Today we also include mental health. We are currently deploying a mobile anti-stress point used directly in the field, linked to a public fundraiser for concrete socially beneficial activities.
Solidarity with war-affected people and social topics
Supporting people affected by war is not new for us. Already in 2014, after Russia’s attack on Ukraine and the annexation of Crimea, we participated in targeted help. Together with UCM Trnava we co-organized and sponsored the Senators Cup charity volleyball tournament. Proceeds were directed via Uzhhorod National University to the Ukrainian Red Cross — at a time when the conflict was not yet perceived as a long-term war.
Alongside concrete activities, we also work on popularizing social topics — making information accessible, working with content, and supporting discussion through digital channels.
How we approach it
We don’t do things for show. If we commit, we do it long-term, systematically, and without unnecessary noise. We run these projects through a dedicated non-profit organization — and let results speak for themselves.
* For projects realized before 2017, a big thank you goes to Peter Karkoško and Michal Grobarčík, who were active members of the original Adbird.sk non-profit.